Brand Design ········· CHD

Client ········· Vein

Graphic system and key visual designed for Vein, a lifestyle store in Hong Kong inspired by a passion for the effortless beauty and laidback attitude of Scandinavian & Nordic style.

In Hong Kong, Vein is the only dedicated concept store offering an extensive palette of Scandinavian tastes, where individuals can discover and engage with an unexpected selection of trans-seasonal fashion, jewelry, accessories, and organic body care, handpicked with heart every season from Stockholm, Copenhagen, Oslo, Helsinki, and in recent years also from London, and Seoul.

First established in 2011 in the independent Starstreet neighbourhood, today, Vein can be found at the prestigious Lee Garden Two, housing feminine to gender-neutral selections from designer brands both cherished and new from Scandinavia.